This week, during "the special Apple Event", new iPhone and Apple Watch products are released to the public.
Apple's new iPhone 15 Pro and iPhone 15 Pro Max both feature the A17 Pro processor, USB-C ports along with upgraded cameras and other features. The new processor also supports hardware-accelerated ray tracing, according to Apple, and it has "the fastest ray-tracing performance in any smartphone".
The new Apple Watch series mentioned during the event also include a number of enhancements compared to the previous generation of products, such as a brighter display, and a better processor to process common Siri requests locally instead of on the cloud.
Sources:
https://www.apple.com/newsroom/2023/09/apple-unveils-iphone-15-pro-and-iphone-15-pro-max/
https://www.youtube.com/watch?v=ZiP1l7jlIIA
https://www.apple.com/apple-watch-series-9/